Product Owner, Life Cycle Marketing (40-60K, Bank)

Our client is a leading global bank, their retail banking team is looking for a product owner to join their winning team. 

• Champion new omnichannel customer engagement strategies and retention approaches and collaborate with digital sales squads
• Develop and maintain paid partnerships to enable personalized and relevant content delivery
• Drive ongoing optimizations and A/B test strategies to improve our Digital touchpoints, communications and messaging e.g. in app banners, push notifications, eDMs etc.
• Define KPIs and manages digital sales data, monitoring performance, Campaign & Sales reports, and Return on Marketing
• Collaborate with the regional teams to implement learnings from APAC insights
• Development of internal communications to make staff aware of digital deliveries

• At least 5 years of experience in life cycle marketing from strategy, tool & processes to execution across the full funnel including acquisition, onboarding, deepening, and customer cross-sells
• Previous experience in product/project ownership is advantageous
• Experience in data verification, data dashboarding and full funnel digital analytics insights to drive areas of opportunities
• Self-directed and with time management skills

Bachelor's degree