Content Marketing Specialist

Our client is a top -tier luxury accessories brand in Hong Kong.. They are looking for a marketing specialist to join their energetic team.

• Plan, create, optimize and manage content with high quality standard, and implement in different digital platforms of the Company, including but not limited to social media (e.g. Facebook, Instagram, WeChat, Weibo, LINE) etc. across Greater China
• Responsible for copy-writing, editing, proof reading with refreshing angles for social media, promotion campaigns and digital platforms
• Enhance follower engagement, growth and tracking performance through sound and effective editorial content and digital marketing campaigns
• Follow closely on trending topics, social media trending platforms and the competitive landscape to blend in and maintain the Company’s social media platforms and activities are up to trend with brand awareness enhancement
• Manage and control digital marketing budget and expenses

• 2 – 5 years of solid experience in creative and social media marketing
• Experience in media, digital or PR agency is an advantage
• Editorial mindset, creative, curious, proactive
• Excellent editing, copywriting and proof-reading skills in Chinese and English
• Cheerful, energetic, positive and flexible yet detail-minded and responsible, able to motivate independently and effectively under tight deadlines
• Strong digital sense with high sensitivity to market trends
• Good interpersonal, presentation and communication skills

• Bachelor degree in journalism, communications, marketing, multimedia or related discipline